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PPC Campaigns

Maximize Your Marketing Impact with Pay Per Click (PPC) Advertising/ Google Ad’s

What is Pay Per Click (PPC)?

Pay Per Click (PPC) advertising is a powerful digital marketing strategy where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than attempting to earn those visits organically. This model ensures that you only pay when your ad is successful in driving traffic to your website.

Key Elements of Effective PPC Ads

Creating effective PPC ads involves more than just bidding on keywords. Here’s what’s important:

  • Compelling Ad Copy: Craft attention-grabbing headlines and persuasive ad text that clearly communicates your unique value proposition.

  • Relevant Keywords: Select keywords closely tied to your products/services. Incorporating SEO keywords ensures your ads appear when users search for related terms.

  • Landing Page Optimization: Direct users to a dedicated landing page that matches the ad’s promise and encourages conversions. A well-designed landing page with a clear call to action (CTA) improves your conversion rates.

  • A/B Testing: Continuously test different elements of your ads (headlines, images, CTAs) to optimize performance and maximize ROI.

The Importance of Creating a Funnel

A successful PPC campaign guides potential customers through a structured journey:

  • Awareness: Introduce your brand through compelling ads.

  • Interest: Provide valuable information that addresses potential customers’ pain points.

  • Desire: Showcase the benefits of your products or services.

  • Action: Convert leads into customers with a clear call to action.

Targeting the Right Audience for Optimal Results

Target specific demographics, locations, and interests to maximize conversion rates.

Why Use Google Ads or Pay Per Click (PPC) Campaigns?

Creating effective PPC ads involves more than just bidding on keywords. Here’s what’s important:

  • Compelling Ad Copy: Craft attention-grabbing headlines and persuasive ad text that clearly communicates your unique value proposition.

     

  • Relevant Keywords: Select keywords closely tied to your products/services. Incorporating SEO keywords ensures your ads appear when users search for related terms.

  • Landing Page Optimization: Direct users to a dedicated landing page that matches the ad’s promise and encourages conversions. A well-designed landing page with a clear call to action (CTA) improves your conversion rates.

  • A/B Testing: Continuously test different elements of your ads (headlines, images, CTAs) to optimize performance and maximize ROI.

Google Ads offer several key benefits for business owners:

  • Immediate Visibility: Your ads appear at the top of search results, reaching customers at the moment they’re searching for products or services like yours.

  • Targeted Reach: Precisely target your audience based on demographics, interests, and keywords, ensuring your ads are seen by potential customers who are most likely to convert.

  • Cost-Effective: You only pay when someone clicks on your ad, making it a cost-effective way to reach your target audience.

  • Measurable Results: Track and analyze performance metrics in real-time, allowing you to optimize campaigns for better ROI.

  • Enhanced Brand Awareness: Consistent exposure through Google Ads helps increase brand recognition and trust.

  • Competitive Advantage: Outperform competitors by bidding strategically and capturing more market share.

  • Supports Marketing Goals: Achieve various objectives such as driving traffic, generating leads, increasing sales, and promoting brand awareness.

How UniLocal Enhances Your Current Ads

UniLocal specializes in Google marketing and can enhance your current ads with:

  • Expertise: Our certified PPC specialists bring extensive experience in crafting and managing successful campaigns tailored to your business goals.

  • Customization: We tailor strategies to optimize your ad copy, keyword selection, and landing pages for maximum effectiveness.

  • Performance: Utilizing data-driven insights, we continuously optimize your campaigns to improve ROI and drive meaningful results.

  • Support: From setup to ongoing management and detailed reporting, we provide dedicated support to ensure your advertising investment delivers measurable success.

By partnering with UniLocal, you can elevate your online presence, maximize the effectiveness of your PPC campaigns, and achieve your marketing objectives with confidence.

Targeted
Advertising

Cost
Control

Immediate
Results

Keyword
Targeting

Our Packages

Local

Recommended for Store Fronts and Local Services

$ 349.00

  • GBP Optimization
  • Local Directories
  • 10 Keywords
  • 4 Google Updates
Choose Your Package

Expansion

Recommended for at home services. 

$ 549.00

  • 3 Page Website
  • GBP Optimization
  • 15 Keywords
  • 8 Google Updates
  • 2 Blogs
  • 5 Service Areas
Choose Your Package

Elevate

Recommended for business with Heavy Competition

$ 749.00

  • 5 Page Website Design
  • GBP Optimization
  • 20 Keywords
  • 10 Google Updates
  • 4 Blogs
  • 8 Service Areas
Choose Your Package

Google Ad's Management

  1. Starter: Up to $3,000/mo ad budget: $500 Setup Fee + $500/mo management fee
    • 1 Campaign
    • 2 Ad Groups
    • 4 Ads
    • 2 Ad Copies
    • Conversion tracking implementation
    • Call tracking
    • Landing page
  2. Pro: $3,001 to $6,000/mo ad budget: $500 Setup Fee + $750/mo management fee
    • Up to 2 campaigns
    • Up to 4 Ad Groups
    • Up to 8 Ads
    • Conversion tracking implementation
    • Call tracking
    • Landing page
  3. Plus: $6,001 to $12,000/mo ad budget: $600 Setup Fee + $1000/mo management fee
    • Up to 3 campaigns
    • Up to 6 Ad Groups
    • Up to 12 Ads
    • Conversion tracking implementation
    • Call tracking
    • Landing page
  4. Premium: $12,001 to $18,000/mo ad budget: $750 Setup Fee + $1,250/mo management fee
    • Up to 4 campaigns
    • Up to 8 Ad Groups
    • Up to 16 Ads
    • Conversion tracking implementation
    • Call tracking
    • Landing page
  5. Platinum: Over $18,000/mo ad budget: Custom pricing
    • Custom

Website Development

One Time Fee
  • Landing Page for Ads- $300
  • 3 Page Site - $500
  • 5 Page Site - $750
  • 10 Page Site - $1,400
  • Fully Custom Website Options available as well.
*When you purchase a site, you gain full ownership rights to it.

Contact Us

At Unilocal Marketing, we are dedicated to helping your business thrive. Our team understands the challenges you face and is here to provide effective marketing solutions tailored to your needs. Whether you’re looking to enhance your online presence or develop a comprehensive strategy, we’re ready to assist you. Reach out today to discuss how we can support your growth.

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Online marketing isn’t just about technology; it’s about connecting with your customers where they are – online.

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