Local Services Ads put your business above the map pack and above regular Google Ads, with the Google Guaranteed badge homeowners trust. You only pay for the leads you get. We run the account, you take the calls.
Local Services Ads consistently out-perform regular Google Ads and shared-lead sites for home service trades.
Google only allows certain categories onto Local Services Ads. Marketing agencies can't hold an account, but the trades we work with every day can.
Most contractors on LSA don't know about either of these yet.
Since October 1, 2026, Google charges for a missed call during your stated business hours if the caller stays on the line. If your phone coverage has any gaps, you may already be paying for calls nobody answered.
Google is folding Local Services Ads into Google Ads as a Performance Max campaign type, rolling out through 2027. Historical LSA performance data does not carry over automatically, it has to be exported before your account migrates.
Five minutes on the phone tells you exactly where you stand, whether you work with us after or not.
We set and adjust your weekly budget so you're getting leads without overspending on slow weeks.
Bad leads, wrong service, outside your area, spam, get disputed with Google so you aren't charged for them.
Your badge and ranking depend on review rating and how fast you respond. We monitor both and flag what needs attention.
A straightforward monthly report, leads, cost per lead, booked jobs, not a wall of jargon.
Your ad spend goes straight to Google, we don't mark it up. This is what you pay us to run the account.
Regular Google Ads is pay-per-click, you pay whether or not that click turns into a customer. Local Services Ads is pay-per-lead, shows above regular ads and the map pack, and carries the Google Guaranteed badge, which most homeowners now look for.
No. Local Services Ads runs on your Google Business Profile and LSA account, not your website. A website helps your overall presence, but it isn't required to get started here.
Yes. Getting Google Guaranteed is part of setup, background checks, license and insurance verification where applicable, and the application itself.
You do. We manage it with Standard or Administrative access, but the Local Services account, your badge, and your reviews all stay under your business.
Yes, management is month to month, no long-term contract.
A free audit takes five minutes and tells you exactly where you stand on Local Services Ads, no pitch required.
Copyright @ 2026 unilocal. All Rights Reserved.