When someone needs a lawyer, they search Google, check the map and read reviews before they ever call. We make sure your firm is the one they find, for every practice area you handle and every city you serve.
Directory and pay-per-lead sites sell the same inquiry to several firms at once. You pay for the click whether or not you ever sign the case.
Billboards and national ad budgets are not the only way to win local search. Map visibility rewards relevance, proximity and reviews, which a smaller firm can build.
One generic Practice Areas page can’t rank for personal injury, DUI and estate planning at the same time. Each practice area, in each city, needs its own page.
Every part of the plan is aimed at one outcome: a person with a legal problem finds you, trusts you and calls.
Your Google Business Profile, Apple Maps and Bing listing, set up with the right primary category, practice-area services, attorney details and accurate hours for each office you run.
Original pages for personal injury, criminal defense, family law, immigration, estate planning and more, each written around what clients in that field actually search.
Local pages for Santa Ana, Irvine, Anaheim and the rest of Orange County, written around the local courthouses and communities, not copied with the city name swapped.
A review request process that asks every client the same way, never gates by sentiment and never offers anything in exchange. Replies are drafted so they never reveal confidential client information.
For eligible practice areas, we help you apply for Local Services Ads with the Google Screened badge and set up call handling so a paid call is never a missed call.
Call tracking, form tracking and monthly reports tied to real inquiries, so you can see which pages and which cities are producing consultations.
Every field has its own searches, its own competitors and its own advertising rules. Pick yours.
We check where your firm ranks on Google Maps, Apple Maps and organic search for your practice areas and cities, and how you compare to the firms ahead of you.
We map out the practice areas, offices and cities worth targeting, in the order that makes the most sense for your caseload.
We fix your profiles, publish your practice-area and city pages, and tighten your reviews and citations. You approve every page before it goes live.
Clear reports on rankings, calls and form inquiries, in plain language. No jargon, no vanity metrics.
Attorney advertising is regulated. We write to Chapter 7 of the California Rules of Professional Conduct, and you approve every page before it publishes.
We never promise outcomes or write copy that implies one. Case results and dollar figures are only used if you supply them and approve them, with the context that results vary.
Calling yourself a specialist is restricted unless you hold State Bar certification. We describe the fields you practice in, not titles you haven’t earned.
No fake reviews, no purchased reviews, no incentives. We help you ask real clients, and we draft replies that protect confidentiality.
We are a marketing agency, not a law firm, and we don’t give legal advice. You remain responsible for compliance with the rules that apply to your practice.
Many firms start with a directory or lead service because it is fast. The tradeoff is that you rent the audience instead of owning it.
| Pay-per-lead directories | Your own rankings | |
|---|---|---|
| Who gets the inquiry | You and several other firms | Only you |
| Cost over time | You pay for every lead, every month, with no end | Builds as your pages and reviews grow |
| Who owns the asset | The directory | You: your site, your profile, your reviews |
| Speed | Fast | Takes months to build |
Local pages for the cities where your clients live and where your cases are heard.
Most firms see movement in the first few months and steadier gains after that. Competitive practice areas take longer. We’ll tell you what’s realistic for your market after the audit, and we never guarantee a ranking.
No, and be wary of anyone who does. Google controls rankings. We control the work: profiles, pages, reviews and tracking.
Yes. We build for personal injury, criminal defense, family law, immigration, estate planning, bankruptcy, employment and business litigation, plus smaller niches. Each gets its own pages and its own searches.
Yes. Local search is one of the few places where a solo practitioner can compete with a large firm, because proximity and reviews matter as much as budget.
Yes. We write Spanish pages natively instead of machine-translating them, and we hold them to the same advertising rules as the English version.
Yes. Your Google Business Profile and your listings are always yours. See our plans for how website ownership works.
It depends on your offices, practice areas and goals. Our plans page lays out what each level includes, and we’ll recommend one after your free audit.
No separate law-firm price list. Pick the plan that matches how many practice areas and cities you want covered. Every plan covers one office and one website, and you approve every page before it goes live.
The best fit for a firm that already has a website. Everything in Local, plus one new practice-area or city page published each month after you approve it, on-page SEO on your existing site, AI search and schema, review requests and call tracking. $499 setup.
For firms that want to cover several practice areas and cities quickly. A new website built in month 1, three new pages every month, hosting and security included, a monthly map-pack and competitor audit, and a dedicated manager. $999 setup.
Additional office, $199/mo. Extra practice-area or city page, $175 each. Google Ads management from $595/mo, with ad spend paid separately. Ads can be bundled with a plan at a lower combined price.
Get a free visibility audit. We’ll show you where your firm ranks on Google Maps, Apple Maps and search for your practice areas, and what it would take to get ahead.
Online marketing isn’t just about technology; it’s about connecting with your customers where they are – online.
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