More TV viewing now happens through streaming. Connected TV lets a local business show video ads to the households in its service area, without a network-sized budget. We plan, launch and measure it alongside your search and Maps marketing.
Connected TV, or CTV, is advertising that plays on internet-connected TVs and streaming devices, inside the apps people use to watch shows, movies, sports and live channels. It is TV advertising that can be aimed at a place and an audience, so a local business can use it without paying to reach people it cannot serve. Nielsen reported that streaming made up 47.6% of all U.S. TV viewing in April 2026 (The Gauge, as reported by AdWave), so a large share of TV attention now sits where CTV ads run.
Video ads on smart TVs and streaming devices, in streaming apps and internet-delivered channels. People watch on the big screen, usually sitting down, and the ad plays in full.
Cable ads are sold by channel and time slot across a whole region. CTV ads can be aimed at a service area and at certain audiences, so more of your budget reaches people you can actually serve.
Social video competes with a scrolling feed. A CTV ad plays on a large screen in a lean-back setting, where the viewer is already watching video.
Search and Maps capture people who are already looking for what you sell. Connected TV works earlier: it puts your name in front of local households before they need you, so that when they do search, a familiar name is the one they pick.
Make your business familiar across the area you serve, so you are on the shortlist when the need comes up.
People who have seen your ad are more likely to recognize your name in the map pack and in search results.
Target by area and by audience instead of paying for a whole metro region.
A TV ad can help a local business feel bigger and more established in its market.
Roof replacements, HVAC installs and legal help are decisions people research. If your name is not familiar by then, you are one of many.
Traditional TV meant big production costs and big commitments. That kept most local businesses off the screen.
Broadcast and cable cover entire metro areas, including people far outside your service area.
Old TV buys gave you a vague sense of awareness. You want calls, visits and bookings that you can trace.
We set goals, choose a service area and timeline, and recommend a starting budget based on how many households you want to reach and how often.
We aim your ads at your service area and the households most likely to need what you sell, using the targeting options each platform offers.
We help script and produce a short ad built for the TV screen, or adapt footage you already have. Production is scoped and quoted separately.
We build the campaign, set the schedule and frequency limits, check the ad on screen, and launch.
A dedicated page, tracking phone number or QR code, so you can see what the ad drives. We can build the page as part of our website work.
We watch how often the same households see your ad and adjust, so the budget is not wasted on over-exposure.
We track calls, form fills, QR scans, site visits and branded searches tied to the campaign, and tell you plainly what we can and cannot attribute.
A clear monthly report and regular adjustments to targeting, creative and budget.
Businesses where trust, name recognition and bigger jobs make the difference.
Roof replacements, HVAC installs and remodels are decisions people take time over. CTV builds the name recognition that helps you win the call.
In a market where several firms compete for the same case types, familiarity helps. Ads must follow your state bar’s advertising rules, and we write with that in mind.
Reach each location’s area with the same message and compare how each market responds.
A new location, a grand opening, a sale or a busy season gets a burst of awareness across your service area.
Capture people who are already looking for what you do. Strong for calls and leads right now, and the right place to start for most businesses.
Creates familiarity before the search. Best when you already have a solid website, Google Business Profile and search presence to catch the demand it builds.
If your Google Business Profile, reviews and website are not ready yet, we will tell you to fix those first.
We learn your business, your service area, your best customers and what you want the campaign to achieve.
We pick the area, audience, timing and budget, and show you the plan before any money is spent.
We script and produce your ad, or adapt footage you already have, and you approve the final video.
We build the campaign, set frequency limits, set up tracking, and go live.
We follow calls, form fills, QR scans, site visits and branded searches tied to the campaign.
Each month we report what happened and adjust targeting, creative and spend.
Connected TV builds awareness first, so part of its effect shows up as people searching your name, calling directly or scanning a QR code. Results depend on your budget, your area, your ad and your offer, and we do not promise a specific number of calls or sales.
Households across your service area see your business before they need you.
More people typing your business name into Google is a sign the ads are working.
A tracked number and landing page show the leads that come directly from the campaign.
The ad can also be used on your website, your Google Business Profile and social channels.
How we measure: we set up tracking before launch and report what we can trace. We do not claim credit for results we cannot measure. Results vary by business and are not guaranteed.
CTV creates familiarity. Local search, your Google Business Profile and your website turn that familiarity into calls.
Be easy to find when the TV ad sends people to search. Learn more
Rank for the searches your customers use. Learn more
A fast site and landing page that turn visitors into calls. Learn more
Capture the demand TV builds with search ads. Learn more
Budget depends on the size of your service area, your audience, how long the campaign runs and whether you need a new video. Advertising platforms set their own minimum budgets, and we show you the number before anything launches. Our management fee and any video production are quoted separately, so you see every cost up front.
Connected TV, or CTV, advertising means video ads that play on internet-connected TVs and streaming devices, in the apps people use to watch shows, movies, sports and live channels.
Yes. CTV ads can be aimed at your service area, and the platforms set their own minimum budgets, so a local business can run a campaign without a network-sized budget. We show you the budget before launch.
No. We can help script and produce a short ad built for the TV screen, or adapt footage you already have. Production is scoped and quoted separately.
Yes. CTV campaigns can be aimed at specific areas, such as cities, ZIP codes or a radius around your location. Audience targeting options depend on the platform and the data it offers.
We set up tracking before launch: a dedicated phone number, a landing page and QR codes where they make sense. We also watch branded searches and site visits during the campaign. We report what we can trace and say plainly what we cannot.
No. Search and Maps capture people who are already looking. CTV builds familiarity before the search. They work best together, and if your Google profile or website is not ready we will tell you to fix that first.
Awareness builds over time, so we recommend planning for a campaign long enough to see patterns in calls, branded searches and visits. We review the numbers with you each month and adjust.
Not quite. CTV ads play on the TV screen inside streaming content, usually full-screen with the sound on. Social and YouTube-on-phone ads play in a feed or on a small screen. CTV and search or social ads can be used together.
It depends on your area, audience, campaign length and creative. After a short call we send a clear quote that separates ad spend, our management fee and any video production.
No. Results depend on your budget, area, ad and offer. We track what the campaign produces and show you the numbers.
Tell us about your business and service area and we will show you what a Connected TV campaign could look like, what it could cost to start, and how we would track it.
Get a free Connected TV plan. We will show you the area, audience and budget, and how we would measure it.
Online marketing isn’t just about technology; it’s about connecting with your customers where they are – online.
© 2026 Unilocal Marketing Solutions LLC. All Rights Reserved.