LOCAL SERVICES ADS

Be The Top Result.
Before Organic. Before Maps. Before Everyone Else.

Local Services Ads put your business above the map pack and above regular Google Ads, with the Google Guaranteed badge homeowners trust. You only pay for the leads you get. We run the account, you take the calls.

Google Guaranteed Pay-Per-Lead No Agency Can Buy This, Your Business Can
THE NUMBERS

Cheaper Leads. More Booked Calls.

Local Services Ads consistently out-perform regular Google Ads and shared-lead sites for home service trades.

$53
average cost per LSA lead for trades, versus $91 on standard Google Search ads
31%
of answered calls booked from LSA, versus 18% from Thumbtack, 12% from Angi
-11%
Angi's year-over-year revenue in Q2 2026, with a $235M impairment and stock down 31%
1
lead, not 3 or 4, on LSA your lead is not sold to every competitor at once, unlike Angi or Thumbtack
Sources: SearchLight Digital (888 contractors, $6.72M tracked spend, Mar 2026). NowBooked (Aug 2026). Angi Q2 2026 earnings (Aug 2026).
WHO QUALIFIES

Built For The Trades, Not For Everyone

Google only allows certain categories onto Local Services Ads. Marketing agencies can't hold an account, but the trades we work with every day can.

RoofingHVACPlumbingFlooringKitchen Remodel Bathroom RemodelGeneral ContractorSidingWindows FencingFoundationsElectrical
Agencies cannot buy Local Services Ads for themselves, only the business itself can hold the account. What we do is manage it on your behalf, with Standard or Administrative access to your account. The Google Guaranteed badge, and the account, stay yours.
WORTH CHECKING THIS MONTH

Two Things Changing Right Now

Most contractors on LSA don't know about either of these yet.

BILLING CHANGE

Missed calls can now cost you money

Since October 1, 2026, Google charges for a missed call during your stated business hours if the caller stays on the line. If your phone coverage has any gaps, you may already be paying for calls nobody answered.

PLATFORM MIGRATION

LSA is moving into Performance Max

Google is folding Local Services Ads into Google Ads as a Performance Max campaign type, rolling out through 2027. Historical LSA performance data does not carry over automatically, it has to be exported before your account migrates.

NO COST, NO OBLIGATION

What's In A Free LSA Audit

Five minutes on the phone tells you exactly where you stand, whether you work with us after or not.

Whether you're live on Local Services Ads at all
Your Google Guaranteed badge status
Whether you've been charged for missed calls since October 1st
Whether your account has already migrated to Performance Max
Whether anyone has exported your historical LSA data
ONGOING MANAGEMENT

What We Handle Once You're Live

Budget and bid management

We set and adjust your weekly budget so you're getting leads without overspending on slow weeks.

Lead dispute and review

Bad leads, wrong service, outside your area, spam, get disputed with Google so you aren't charged for them.

Rating and responsiveness

Your badge and ranking depend on review rating and how fast you respond. We monitor both and flag what needs attention.

Reporting you can read

A straightforward monthly report, leads, cost per lead, booked jobs, not a wall of jargon.

SIMPLE PRICING

One Flat Management Fee

Your ad spend goes straight to Google, we don't mark it up. This is what you pay us to run the account.

$595/mo
+ $750 one-time setup
✓ Account setup, Google Guaranteed application support
✓ Weekly budget and bid management
✓ Lead disputes handled on your behalf
✓ Monthly performance reporting
✓ Month to month, cancel anytime
Get My Free LSA Audit
Ad spend to Google is separate and billed directly by Google to your account.
QUESTIONS

Common Questions

How is this different from regular Google Ads?

Regular Google Ads is pay-per-click, you pay whether or not that click turns into a customer. Local Services Ads is pay-per-lead, shows above regular ads and the map pack, and carries the Google Guaranteed badge, which most homeowners now look for.

Do I need a website first?

No. Local Services Ads runs on your Google Business Profile and LSA account, not your website. A website helps your overall presence, but it isn't required to get started here.

I'm not Google Guaranteed yet, can you still help?

Yes. Getting Google Guaranteed is part of setup, background checks, license and insurance verification where applicable, and the application itself.

Who owns the account?

You do. We manage it with Standard or Administrative access, but the Local Services account, your badge, and your reviews all stay under your business.

Can I cancel anytime?

Yes, management is month to month, no long-term contract.

Stop Paying For Leads Your Competitor Got Too.

A free audit takes five minutes and tells you exactly where you stand on Local Services Ads, no pitch required.