There is no single price for law firm SEO, and be careful of anyone who quotes one without looking at your market. The cost depends on how competitive your practice area is, how much work your website needs and how many places you want to be found. Here is what is behind the number.
What drives the cost
- Practice area competition. Personal injury and criminal defense searches are crowded, so they usually need more pages, more reviews and more time than a lightly contested area.
- How many practice areas and cities. Every practice area and city you want to rank for needs its own page with real content.
- Your current website. A site that is slow, thin or hard to use on a phone may need to be improved or rebuilt before SEO pays off.
- Your Google Business Profile and reviews. A new or weak profile needs more work than one with a strong review history.
- Ongoing content and reporting. Monthly work keeps results growing and shows you what is working.
What our plans include
Our plans start at $349 a month. Most law firms start on Expansion at $749 a month or Elevate at $1,249 a month, and add extra practice pages at $175 each as they grow. See the plans page for exactly what each plan includes and how setup works.
How to compare proposals
- Ask what you will receive each month. Pages, profile updates, review requests and reports should be specific.
- Ask what you will see. Good reports cover calls, form submissions and map visibility, not just rankings.
- Ask who owns the website and the accounts. You should own your domain, profile and content.
- Check the contract terms. Understand the length, the cancellation process and what happens to your assets if you leave.
- Ask how they handle attorney advertising rules. Every page should be written with California rules in mind and approved by you.
Red flags
- A guaranteed ranking or a guaranteed number of cases. Nobody can honestly promise this.
- A price that is very cheap with no clear scope.
- Reports that only show keyword rankings and not calls or leads.
- No explanation of what work will actually be done.
Is it worth it?
For many law firms a single new client is worth a meaningful share of what they spend on marketing, so the real question is whether the work brings in qualified calls. The best way to find out is a look at where your firm shows up today and what is holding it back.
See how our law firm SEO service works, or read about the California advertising rules every page should follow.
Want to see where your firm stands? Request a free visibility audit or see how we help law firms across Orange County.
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